Yup. This is the way it's supposed to be. It's information to be shared, not some silly attempt by someone to turn themselves into the main character for a few hours.
That's why I hope to God the Scaleface stuff isn't legitimate, not even getting into how bad the dragon looks. The last thing we need is for this nonsense to be what 2024 looks like for several months because people get some cute ideas and encouraged by it. Imagine this last season but "solve these 12 riddles to read my shitty fanfic."