Back home from work, saw the cinematic.
Feels sandbox-ish and no strings attached like MoP. Grand villain likely to be found out later.
As for selling points, my stance remains the same: talent trees revamp and professions overhaul. 0 interest in the new race/class. The race just feels personally foreign. Feels like Blizzard saw FF (temporary) growth in popularity and decided to cash in on all their weird races.