Because they are not dragons. They are Dragonkin. Dragonkin have appeared as dog-like Drakeadon, imp-like Dragonman, long slender cloud serpants, Dragonhawks as well as the "bulky" ones you reference. They choose to go with something that is more like a Dragonman that we have seen before. Stop trying to use the lore of WoW as a shield when this is and always has been about the image some people have in their heads of Dragons rather then a basis in lore.

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