I think Legion put the effort in the right places. Everything it added felt very integral and like it was always supposed to be there even after the borrowed power was removed. Even expansions later I still look forward to going through Legion content on a class I might have missed.
I really can't say the same for BfA or Shadowlands.
With BfA, I think they hoped it would give players an incentive to play both factions. Ironically it would of been the perfect time to introduce cross-faction to double-down on that. But in reality, it seems most players don't want to divide their efforts between the factions and so a massive chunk of content and story was missed for a lot players.
Covenants were forever ruined by bad design decisions. At no point has a covenant felt integral to my character's identity. Its more like a group of misfits I've forced to help and who bribe me with nice rewards. I think ultimately shifting the focus to Covenant identity was a bad decision since the PC has no real stake in these organizations. I don't think anyone feels like a Venthyr or a Kyrian, because well, you aren't one at the end of the day. You're just a temporary helper.

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