I have to say it definitely shows that there is an extra team for world content. At any moment there are so many events on the map and Elemental Invasions are disabled even! I am not even looking at it with war mode on. And yeah people can say it is the same type of content we had before and that it is not that rewarding but honestly, at the start of the expac the reward is just looking at the continent, having fun with your class gameplay in less challenging content (though the elite areas can kick your ass and many specs will want to group up to tackle them) and just doing the renown grind. And there seems to be a lot of content to do that can keep you busy for more than the usual 2-3 months (or enough for you to nolife the game for a fair bit) without even touching repeating content.
Now for the repeatable content, I think the Nokhud offensive will be VERY annoying for PuGs. Going to be a challenge to get everyone to land at the same spot.