They should've gone the FF14 route and added them as 'clan' extensions to the core races, rather than fully established new races.
Like how after picking Hyur you can choose between Midlander and Highlander, it would've been cool if picking a dwarf in wow, the game let you choose between Wildhammer/Bronzebeard/DI and the same for (most) other races.
This way, the AR customization would be baked into the core races as most players would've probably wanted, and Blizzard still can distinguish them for lore purposes, racials and customization.

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