If there is any conflict between profits and income vs game features and player experience, Blizz will always choose the former unless and until it impacts it. This is something every corporation has to do.
It's too bad people don't look at this from a customer perspective. They typically have 3 patches per expansion that add content to the game, if Blizz cuts from that then they are not delivering value for the customer's money.
My pet theory is that they banked on the goodwill of dedicated players to keep the lights on who would be happy with whatever Blizz throws to them, this frees Blizz up to focus on the whales and world first crowd to rake in the profits at the start of the expansion. Maybe with all the people leaving they'll realize that they need to make content for them too.
Que sera, sera.

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