It seemed to fluctuate between good, meh and shit, up until around Legion. Legion was definitely the last time there was any genuinely good narrative in my opinion. After that the main narrative just seemed like they were choosing to tell the worst story possible for as many people as possible. Mainly with Sylvanas, but she is hardly the only thing wrong with the narrative.
I would agree with that in the sense that over the course of BFA it ran itself into the ground, so by the end of the expansion, all investment in the story and characters were mostly dead.

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