Originally Posted by
tehdang
As long as you can acknowledge the series of events leading up to Disney making the decision.
Democrats and media allies did the pressure campaign because they couldn't get enough legislative power through voting. They can try to get corporations to levy some amount of power by acting in their partisan interest. The actual criticism and response is a key part of engaging with what happened. If Disney chooses to be a partisan actor against the citizen's representatives in the legislature, they should expect political backlash.
And, to address some of the vagueness in your question, "it is okay for" them to lose tons of money over this. It's also fine if any corporation decides to go out of business on some cultural battlefield that the board and CEO feel strongly enough about. It's fine to call them all idiots for doing so. It's okay to call it a bad business decision, or ineffectual in its aims, or short-sighted. They could've told off the journalists and activists, done absolutely nothing, and that would be okay too. Florida government could decide to let it slide, or that current, public backlash is enough, and that's okay for Florida to do that.
The people that think "they should," especially people that refer to the governor as "DeathSentence," and think this is "his first step to ridding Florida of gays" are the people that Disney seeks to please through acting in this way. In the same way, citizens and their representatives that think it's backwards and destructive and support the legislation, and feel very strongly about it, should rethink any legislation tailored for neutral companies just seeking to make money. If the roles were reversed, and a major corporation champions HB 1557 legislation in a blue state, and they've got those sweet, sweet tax breaks, go for it.
You can have your secret endorsements. I'm happy with "Republicans didn't push them to come out for/against the legislation" to be admitted as true and "They do this all the time, secretly, silence is complicity" to be your view. It's a little conspiratorial, I'll admit, but maybe you can show it to be true and relevant on some topic in the future. Quiet endorsement also looks a lot like a business trying not to alienate some portion of its consumers. "Why haven't you spoken out? Your silence is tantamount to endorsement!" does meet "We're here to sell you shoes, man, not make political statements."