I've been logging in once or twice a week recently due to SL feeling too familiar to the previous two expansions and not much being there for it to be exciting for longer than just a honeymoon phase. It's a shame for such a massive IP to not be so enticing to play anymore at such an early point into the release of a new expansion.
If only they would keep things simple.
The thing I dislike the most is having a long to do list unrelated to the core elements of the game. I'm fine with grinding multiple difficulty levels of dungeons & raids, torghast and PVE gear being on the stingy side with drop rates as long as getting XMOG unlocks is on the generous side (which is currently not the case and should become a focus instead of systems that are meant to act as time gates for the sake of slowing down the pace and keeping people subbed for as long as possible). Obtaining PVP gear/xmog should, IMHO, be the opposite of that to keep players at around similar gear scores so they stand a fair chance at fighting each other without one dominating the other.
People will actively play if the classes are fun (which is currently the case) AND they get rewarded often with a combination of gear of varying ilvls depending on content difficulty with the more powerful ones dropping less frequently, balanced out with generous amounts of xmog to be obtained in various ways and without being gated behind major patches & weekly resets, but through non-time based unlocks such as the achievements system.
I really think that the achievements system should be relied on for more than just unlocks of seasonal achievements by top tier, smallest percentage of players since it adds new dynamics and fun/challenging/creative ways to interact with the content in general which makes it less likely to get boring so quickly.
The current MAU tactics do not work well with the western crowd of gamers IMHO and should be abandoned in favour of innovative ways to make players spend more time on the game and actually enjoy it. MAU tactics do nothing but frustrate and drive people away.
I am stating the obvious, but I wish the game would stop focusing on being a money making business at its core, and change its attitude to being a fun focused game which will lead to it being a good money making business anyway. In its current form, it screams "gimme your money, and keep giving me more and more....."