I'm going to address both of these as they're extremely loaded questions and I already talked about it in my replies on the last page.
To start off, I have to admit that my
controversial opinion about the RWF has not won me a lot of fans on this forum. And that's fine -- I don't expect nor do I demand everybody to agree with me but it should be known that I'm firmly in the camp of "Why fix what's not broken?" That said, this idea that WoW would be
more successful with a Blizzard-officiated RWF is a bit of a questionable position. If all you do is post on forums and see the extremely passionate things that people on forums say, you'd be convinced that the RWF is on par with something like the World Cup. But for most people (and most WoW players), I think it represents a window every some-odd 6-8 months where they know they can tune in and root for their favorite team. This is where my opinion will become even more controversial but I personally don't think a lot of these casual viewers of the RWF even care all that much about the guilds they're watching so much as they do the region each guild represents. (See: How Echo -- a brand new organization built in the last 6 months -- had the same viewership as Method did in prior races.) And as I said in my previous posts, there's also the very real fact that these inherent biases from fans of the RWF are part of the reason there's so much hype surrounding it. It's a double-edged sword in that the guilds in the RWF want to present an outward appearance of supporting a "global release" for the sake of competition while in the same breath needing to acknowledge such a move would eliminate some of hype surrounding the event.
This idea that Blizzard can move the RWF into an eSports arena isn't exactly new but because of the exposure on twitch for the last few races has gained a lot of traction lately. But frankly, unlike most actual eSports, the RWF simply isn't entertaining enough to justify the expenditure the eSportsification of the RWF would require. (The MDI, on the other hand, which is officiated by Blizzard, is far better suited for such a thing which is why I think we'll see this becoming the de facto PvE "eSports" event in the coming years.) There are some high highs in the RWF (when two guilds are at similar percentage points on a boss) but there are also some low lows (when the guild decides to do splits for their 3rd alts). Moving the race to the tournament realm would require a qualification which simply doesn't exist right now (unless we simply agree that the RWF is a two-horse race) and changing the way maintenance works (and has worked for 16+ years) just doesn't seem to be a likely move on Blizzard's part.
Add onto this the fact that the game is already more successful today than it has been at several points in the past and I just don't see how an official RWF is going to have a huge long term impact on the game's popularity. The race is plenty successful without Blizzard intervention and provides a metric fuckton of zero-investment exposure for the game. The game's current popularity has very little to do with the RWF (imo) and a lot more to do with curiosity and the game representing a pillar of the industry with its consistent ability to reinvent itself every two to three years in each new expansion.
To me, all this noise about "fairness" in the RWF just seems like much adieu about nothing. The only way I could see Blizzard changing anything about the RWF would be if a guild were to kill a boss in the fabled "16-hour window" and the community exploded in controversy about the legitimacy of a "WF" kill, leading to another guild boycotting the next race until Blizzard intervened. But even then, I think the more likely outcome would be for the RWF to return to its previous unstreamed state than it would be for any action on Blizzard's part. /shrug