Diablo character sparks a trademark fight between Blizzard and Fox

[kenn9530]

Someone at Fox obviously did not put enough research (or any for that matter) into the name. I don't think it's stupid at all. Diablo is Diablo, and it's a proper name of the chief demon in a huge franchise. You don't just go naming random shit with that name and claiming it yours.

Blizzard dont own the word diablo its a spanish word for the devil, its probably been around since the spanish language was created or even well before that in some sense of the word.

[guisadop]

The notion that someone can trademark common words like "Diablo" (which literally means devil) is simply absurd.

[unfilteredJW]

Ah,intellectual property.

People become IP specialised corporate lawyers when they have neither the moral fiber nor the skill to become real lawyers

It’s preferable to seeing you in here sniffing on your own farts.

[bbr]

The notion that someone can trademark common words like "Diablo" (which literally means devil) is simply absurd.

Well, "Windows" has been trademarked iirc.

[Doffen]

Well, "Windows" has been trademarked iirc.

Thats why I call mine for "seethrough glassthings" so Mr Gates won't take me to court.

[Leyre]

Do people inmediately see blizzard on a thread and instantly start shitting on them? Also fuck fox, you cant trademark diablo

[Hellobolis]

I can see there being some merit since both are digital entertainment media so there could be some legit confusion.

But once you go past digital entertainment media to just entertainment media in general there are many diablo characters, some of which have made/are making the transition to digital formats too.

sounds like a case that will be decided on technicalities.

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The notion that someone can trademark common words like "Diablo" (which literally means devil) is simply absurd.

you can't "just" trademark a common word, you have to trademark it in a specific context.

this will be about if "video games" is a different enough context from "tv show".

[epLe]

David Brevik, the programmer of the Diablo game, chose to name his game after Mount Diablo (northern california), which he could view from his home at the time.