I bought one carry once in the game. My guild wasn’t really running anything and I didn’t want to go join a new guild. And then I broke my elbow in five places and getting AOTC became impossible. Since it was WOD I was drowning in gold from the Adventure table so I bought the AOTC for Hellfire. I don’t really value it because I didn’t earn it like all of my AOTCs. In any case I have no advantage over anyone.
Bragging about your pixels isn’t an advantage. It just means that you used your time to earn real money. Your time spent earning real money might have you got you some nice pixels but it’s not the same thing as actually doing something. I get that some people just like having stuff but the point of a game is to actually play it. I collect a lot of shit in WOW but I still enjoy running around smashing stuff with my shield the most.
Furthermore buying gold, gear and runs has been happening since Vanilla. My original Vanilla guild definitely sold MC and BWL runs and we weren’t that remarkable.
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Define “better”. I can’t actually pay for better gear currently. I can pay for pixels but I can’t meaningfully increase my gear score by paying for it and even if I could it wouldn’t turn me into a player that’s can score 2500 in PvP, clear Mythic Sylvanas or do Mythic 25’s.