Battlefield games have always had a more arcadey gameplay, but it's always had a realistic visual coating and battlefield one in particular took a very 'we want you to feel like you are in ww1' approach, just watch the intro for it.
And then BF5 trailer dropped and everyone was confused. Then the 'don't buy it' comment from CEO and then the patting themselves on the back launch party for being stunning and brave by ignoring and mocking criticism while delivering the worst selling BF in a long time, not counting the hardline spinoff it sold less half all mainline BF games since 2011 while probably costing considerably more and a million less then their bare minimum estimate.
The game itself wasn't as bad as some would make it seem although it certainly had issues, most of them really just stemmed from the leads of the game being arrogant, thinking they know better what the players actually want and refusing to acknowledge they were wrong, rather shutting down the entire thing then fixing it.
Hopefully the 'allmighty dollar' slapped some sense into them so to speak which so far seems to be the case.