and other game developers are taking advantage of it.
It just dawned on me while I was sat here, there doesn't have to be a singular WoW killer, with companies like Amazon, Riot, and Singularity 6 (and more) coming out with their own MMO's. All that has to happen is these developers individually absorb a chunk of the current WoW base. Blizzard essentially will compete with several major viable companies, instead of just 1 at a time when they are failing miserably. its just a matter of time.
Does competition breed excellence?