let me put it this way.
pre wow token i knew boosting, goldselling, etc existed. i maybe heard about it once or twice a month but it never affected my day to day gameplay experience. the worst that happened was once in a while a guildie couldn't make it to a raid cause his account mysteriously got hacked and drained of all gold.
post wow token i cannot avoid it even if i tried. most people in my guild and friendlist are in boost communities, all my guilds recruits come from a boost community, guild boosts on the side, etc. maybe i'm in a biased position being around so many boosters all the time, but honestly i if i went to a more casual guild i'd just end up around more of the boostees instead.
since you mentioned the wow token i guess you are of a similar mind. in absolute terms the game has always been pay2win, but it sure feels a loooooot more pay2win in the last 4 years than it has ever before.