Since WoW came out, almost every discussion has revolved around Casual V Hardcore and what those mean. It has never been remotely accurate, but with all the discussions on Shadowlands content, I think it is even less so now.
For those familiar with politics, there is the political compass - a grid with four spots that loosely group people along social/liberal and economic/cultural values (or whatever other terms you choose). For the MMO genre and wow in particular, I think this is far more accurate than just Casual V Hardcore.
I have instead arranged players in four groups, Hardcore/Casual and Hobbyist/Lifestyle. I think this adds a lot more nuance to the playerbase, though obviously there are plenty of players who aren't quite this easy to define.
The Axis
Casual: I’m broadly defining casual mostly in terms of what content someone does. For example, world quests are casual but mythic raiding is not. This is usually correlated with playtime, but not as much as some people think.
Hardcore: In this context, hardcore players enjoy competitive content – dungeons, raids, and pvp. I’m not going to split hairs on what specific difficulty counts as “hardcore,” but pretty much anyone who aspires to AoTC/KSM and certainly anyone who gets CE is a hardcore player.
Hobbyist: This type of player enjoys WoW but does not prioritize it compared to most things in their life. They play when they can, and sometimes for several hours, but they will almost always do something else when possible. If they have a choice between going to the work party and raiding that night, they pick the party. If they get busy, they stop playing WoW altogether and probably don’t even think about it.
Lifestyle: The lifestyle player prioritizes WoW very highly in their life. That doesn’t mean they would instantly drop anything to play, but that given a choice between options, they would pick WoW. They think about the game often when they aren’t playing, and they gain a strong sense of identity/achievement when accomplishing goals in game. Note that Lifestyle players are not necessarily “good” – many of them don’t participate in truly competitive content at all. But they still make an effort to play very often, and they schedule some parts of their life around the game
Player Types
Casual Lifestyle, aka “The Grinder”: a type of player I'm sure everyone knows (and I think it is well-represented here). Basically people who play a lot - usually every day, often for hours at a time - but don't do anything difficult. They do world quests, solo content, farm transmog, whatever. A lot of these folks have played the game for a long time and are absolutely part of the core audience, but their desires conflict with other groups.
-What they Want: Aside from the obvious stuff like collection content, puzzles, mounts, etc, what this type of player really wants is a grind - a way to slowly but consistently progress their character without doing much if any group content. The mana pearl grind or similar things is more or less good for them. So was original AP, farming for legendaries, and similar types of content.
-What they Hate: Raid-logging design, competitive game focus. Grinders dislike a raid-focused design and the competitive mindset because that isn’t why they plan the game. They will gladly spend hours upon hours farming a mount, but they don’t care the slightest about killing the [Current End Boss]. Design that prioritizes raid-logging feels to them like their content is being stripped away. They specifically want some amount of solo chores and progression.
Casual Hobbyist, aka "The Noob": The often-invoked unicorn gamer who doesn’t read forums or Discord and is genuinely surprised when a patch drops. Casual hobbyists may never even reach max level on a single character in an expansion, and even if they do, they probably don’t do much afterwards.
-Want They Want: This is probably the hardest group to reach because they are inherently ephemeral. They usually bounce from game to game the moment something is boring, and it is very difficult to design “sticky” content to pull them in.
-What they Hate: Casual Hobbyists will typically quit the instant something gets boring or difficult. If leveling is too hard, they drop the game. If it’s too easy, they also drop the game.
Hardcore Lifestyle, aka “The Tryhard”: This group is what people will typically think of as elite M+ and mythic raiders, though many people who do that content aren’t actually all that “hardcore” in a traditional sense. But this group definitely includes Echo/Limit and almost anyone who specifically schedules their real-life schedule around the game in order to progress through difficult content, whatever that content may be.
-What They Want: more raids, more dungeons, more challenges. The perfect wow for this group would be shorter seasons with more content they like. They tend to feel like anything designed for solo players just wastes developer resources that could be spent on new dungeons. They ESC/Spacebar through all story content and probably can’t name more than a few NPCs in the entire game.
-What They Hate: Any system that requires them to do world or solo content to increase character power. Needing to do solo quests to grind renown or unlock progression is the anathema of this group. They despise Artifact Power, Torghast, and especially Pearl-farming. Hardcore Lifestylers do not want to raid log – this is what separates them from Hardcore Hobbyists. They want to play the game a lot, but only in challenging content. If you could grind anima/AP/soul ash purely by doing dungeons and never questing, they would be happy.
Hardcore Hobbyist aka “The Social Gamer”: This group is also a bit unusual because it seems like a contradiction. Hardcore hobbyists can be achievement hunters or mythic raiders, but they tend to be the people in your raid who miss a lot of events (because they aren’t prioritizing the game). In many cases, they are only “hardcore” in the sense that they do competitive content, but they may only play a few hours in a given week. They are often primarily social gamers who have friends that carry them through their weekly dungeon, and otherwise they only show up to raid.
-What They Want: Content to do with friends, especially raids. Some HH may enjoy dungeons or pvp, but for the most part those aren’t as social as raids. HH want to show up, shoot the shit with friends during raid, and then log out for the week.
-What They Hate: Time-consuming content they feel obligated to do in order to play with their friends. Grinding visions, grinding sockets, basically any world content. Most Hardcore Hobbyists want to be raid loggers because the game is not their priority. If the chores become too extensive, they just quit.
Fundamentally, I think most of the arguments and discussions here revolve around people in different player groups believing that content designed for another group makes the game worse for them. For example, it is basically impossible to design a game that will make Hardcore Hobbyists and Casual Lifestyle gamers happy - they want essentially completely opposite things.
Aside from the content drought, I think the major issue with Shadowlands is that it can't make these audiences happy. The Hardcore Hobbyists absolutely despise Torghast and the Maw, and even though the amount of "mandatory" chores is lower than ever, it is still too much Meanwhile, the Lifestyle players, especially casual ones, feel like the game has been hollowed out on the altar of raid logging.