WoW has a real problem in this regard, but let me set some definitions first:
Tier 1 endgame content: Mythic (not plus) dungeons, vendor gear, crafting, LFR, non-rated pvp.
Tier 2 endgame content: Mythic+, normal-mythic raiding, rated pvp.
You exhaust Tier 1 gearing absurdly fast, so that's a non-starter. If you only like that type of content, wow endgame gearing is simply not made for you.
Tier 2 gearing is all built on scaling and/or scheduling and organization. The BiS for mythic+ is absurd. The BiS for normal-heroic raiders is the heroic raiding gear and that leaves normal raiders a bit in the lurch and heroic raiders are generally going to be expected to be doing M+, which actually provides better gear than heroic raiding at the end of the day. Rated PvP players have a very clear system for them, but this is again leaving non-rated PvPers behind. Mythic raiders have a clear goal, but they are a tiny minority of players.