I think that a big Sticking point for many WoW and other MMO gamers in general when it comes to FFXIV is the combat system. I myself thought it was a bit clunky upon first toying with it. It took me getting so fed up with other MMO's lackluster storylines and gameplay etc, to finally give it a good honest go during lockdown last year. After Hitting 50, and 60 on most classes the games combat really opens up its OGCD abilities that come into play with certain traits that you unlock at unfortunately later levels, really speed things up and change the whole dynamic of combat. Sadly though many never make it to this point to see how dynamic the game's combat can be.
What would be some ways to express that to new or older gamers who haven't tried FF yet, or those who were initially turned off ?