Q2 2019 Subscribers in World of Warcraft® increased since mid-May, following the release date announcement and beta for World of Warcraft Classic and the Rise of AzsharaTM content update.
Q3 World of Warcraft® Classic drove the biggest quarterly increase to subscription plans2 in franchise
history, in both the West and East
Q4 World of Warcraft® exited 2019 with an active player community3 more than twice the size of its Q2-ending
level.
Q1 2020 After doubling in the second half of 2019, World of Warcraft’s active player community1 increased further in
the first quarter, driven by both new and returning players, as the team continued to deliver more content
between expansions than ever before.
Q2 World of Warcraft® reach and engagement once again increased sequentially, as shelter-at-home
conditions further boosted the franchise’s strong trajectory. The Shadowlands expansion saw an enthusiastic response from players in its public testing, with pre-sales accelerating even further ahead of its release in the fourth quarter. Franchise engagement is the highest in a decade at this point ahead of an expansion.
Q3 World of Warcraft® MAUsD were stable year-over-year. Anticipation continues to build for Shadowlands,
the next expansion for modern World of Warcraft, ahead of its November 23 launch.
Q4 World of Warcraft MAUsD grew year-over-year for the sixth consecutive quarter, contributing to overall Blizzard MAUsD of 29 million in the fourth quarter.
Fourth quarter net bookingsB for World of Warcraft grew sharply year-over-year, driven by strong sales of the Shadowlands expansion, subscriber growth,
Q1 2021
where the growth stopped. Blizzard segment revenue grew 7% year-over-year, led by strong growth in the Warcraft® franchise, with World of Warcraft’s Shadowlands expansion building on the substantial increase in scale seen since the launch of World of Warcraft Classic in 2019. Blizzard had 27 million MAUsD in the first quarter.
• World of Warcraft’s Shadowlands expansion continued to drive strong results following its record-setting
Q2 2021
this report World of Warcraft net bookingsB again grew a double-digit percentage year-over-year, driven by the launch of Burning Crusade Classic. Subscriber numbers and hours played were higher following the release, demonstrating the importance of Classic in enabling more ways for players to engage. World of Warcraft remains on track for much stronger engagement this year than is typical outside of a modern expansion year.