So with Blizzard doing everything to blow its own head off lately there was a lot of focus on main challengers
New World and FF14.
New World
New World had an impressive launch but it had a very public collapse afterward and is currently about 1/4 of
wow's size. This was mainly due to failures of game integrity with exploits going mainstream, and duping
affecting the economy permanently. The game has lost 100,000 players every week since launch. While
there is usually substantial drop-off after launch of every MMO these figures are unprecedented.
Currently the main discussion is whether the game will survive at all. In addition to the problems with
game integrity New World has no endgame as such and does not look to have one any time soon.
There is a possibility New World may recover at some future date-the developers do seem to be engaging
heavily with the player base unlike wow, but that is unlikely to happen soon.
Final Fantasy 14
FF14 is a bit different-as a pre-existing game it attracted a lot of support in the Summer, when Asmongold
began featuring it heavily. The narrative around that game is that it displaced wow as top mmo. Which
probably did happen for a while. And converts to that game are still pushing that narrative.
However if you look at search activity around FF14 in the last few months, a highly accurate predictor of
purchases, its fallen off a cliff in the last few months despite the summer spike, barely above its 5 year
historical trend. The huge jump in July just petered out.
You can observe this at google trends-type in "FF14" set the data to worldwide with a 5 year timeframe
and it becomes apparent interest in the game is not sustained.
It is harder to work out why this happened than with New World, but its probably a combination of things.
My guess is:
1. It is way harder than it should be to actually buy the game. Josh Strife Hayes did a good video on this.
2. It has no viable pvp. That's 40% of the wow player base.
3. The anime aesthetic based around anorexic teenagers is much less appealing to an adult audience (wow
players are over 30, many in their 40's).
4. As with most MMO's you just have to invest too much time into the game before it becomes interesting.
While FF14 is currently performing slightly better than WoW I think its long-term prospects are actually worse
than New World's, since its essentially a complete product with little prospect for future growth. If all it can do
with wow hit by a perfect storm and gains multi-millions of dollars worth of free publicity, is essentially just
match wow at its worst, then it is difficult to see it overtaking the game in the longer term.
The Future
Does this mean wow is out of the woods? No. I think wow is highly vulnerable to a start-up that knows what
it is doing. People are very receptive to alternatives. There is literally no goodwill towards the company at all./
However it doesn't look like either New World or FF14 are going to be wow killers.