Blizzard is currently trapped in a "Get-Woke? Go Broke!" situation.
A More in-depth definition of "Get-Woke? Go Broke!": Not giving customers what they want and rightfully expect from your product, in order to appease an agenda or 'Social-justice' movement. Resulting in a natural loss of sales and profit, that increases progressively overtime. As more and more customers move on and seek out products from a competitor that meet their needs instead.
The ongoing desexualization of their games is cringe and is dividing their communities even further.