This. Also Blizzard seems to hate altoholics for some reason, but at the same time they don't want to implement at least something similarity to a system which FFXIV has. We don't even get shared reputations.Without devolving into the nitty-gritty of every aspect of what went wrong:
1.) Social aspect of the game is just a shadow of what it once was, and that was a huge part of my enjoyment
2.) More deterministic options when it came to gearing rewards were great, but was dropped in favor of more layers of randomness.
3.) Despite my love for doing/completing the hardest raiding content, the mechanics and design of raids have moved way too far towards difficulty and away from accessibility/fun for everyone. Their decision to design raid content around the assumption players have boss encounter mods was probably the worst decision they made in this regard, but it's still one of many.
4.) Goals for players either being removed, bloated over time, or becoming more obscure/endless. This includes changes to how loot works, systems, 'seasonal' progression across the game, etc.
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6.) The game design actually reflecting the designers putting fun and the experience of the players first was great, while actually having a back-and-forth dialogue with the players that didn't spit in their faces. But now, this doesn't occur, where feedback is increasingly ignored and the devs are increasingly combative towards feedback that doesn't align with their narratives.
I could keep going with this list, but it'd start getting into overlapping issues as many of what I've stated above intertwine with each other to cause other systemic problems. It's not like a lot of these issue just happened in Shadowlands, as many have been present for many expansions. Some are the result of obtuse design, some are the result of experiments gone wrong but never purged, some are Blizz just being stubborn. Regardless, there's no indication that any of the above reasons will be addressed in the near future. I've never been one for hype driving my gaming decisions, as I generally buy 'hyped' game way after launch if I'm not currently enjoying the creator's previous content... and I don't think even a 10.0 sweeping overhaul could really bring me back in. Pretty much all of my friends in and out of the game no longer play WoW for various reasons, so Blizz has an insanely uphill battle to even get me to consider coming back since they don't even have peer pressure on their side.