The USSR was a convenient "other" for most of the cold war. So they had to be depicted as being large enough to be a threat to allow money to be funneled into proxy wars and prop up various military industrial complexes, as well as allowing conservatives, particularly of the time, to say "if you aren't for dissolving X, Y and Z social programs, you're a commie" which allowed them very simple ways to repeal regulations and protections in favor of private industry.
With the USSR's collapse, the myth of "Strong Russia" continued, but under the guise of "well hey, they're no longer enemies... now we can say how cool it is that they have to throw a live grenade in their military training and their leader rides horses shirtless and they have big parades with big weapons and stuff. They must be really tough!." Or at least, that's what Russia thought.
However, what Russia's "propaganda war" failed to properly account for is that 80 years of depicting the Russians as conniving, duplicitous, and greedy villains of the western world wasn't going to simply be undone by a few years of a loud orange fatman on the take saying otherwise, at least not with the majority of Americans. Nor would Europe forget so quickly the specter of the USSR that loomed on their doorstep for decades. And it certainly wasn't going to be further undone by Russia acting in a conniving, duplicitous, and greedy way.