The appeal of the Alliance to me is my affinity toward "good" in a fantasy story. But "good" tends to be bland, as others have noted. I think the best way to make the Alliance more popular and interesting is, as the first page or two of replies has said, add internal conflict within the Alliance. Conflict that is more than just leaders pounding their fists and walking away broodily during a cutscene. I thought the Night Elf story with Tyrande could have been an interesting way to cut the Night Elves from the Alliance. In the future, making the Dwarves more nuanced instead of generic fantasy dwarves would be a great appeal. Also, dropping the bubbly, Pixar movie style dialogue from the game and (re)introducing darker tones to the game would be a great improvement.

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