"Losing"? Genociding an enemy race and turning them into miserable refugees who will die out due to low birth rate (even if we dont see it in a span of WoW) is not victory enough for you? Horde actually gets to blow up Alliance cities, gas its citizens, kill its civilians and etc, etc, since Cata. BfA was a pinnacle of it and Horde entirely got away with it by piling the blame on Sylvanas after she left the Horde on her own volition. How is THAT a defeat? Not to mention that Horde didnt even withdrew from conquered land, while Alliance apparently entirely left the Lordaeron.
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I can name one or two prominent characters for Alliance race, and it goes one for all of gnomes and only 3 for dwarves because of three clans of which Falstadt is barely touched upon.
Despite what you may think there is no deep and immersive pool of characters on Alliance side, and they only change for the worst as time goes by.
Every time the plot breaks them to forgive the Horde YET AGAIN and SCREW THEMSELVES OVER to do so. Fuck it, Tyrande would be better off dead then living in this fucken shame.