Mr. Musk said in a post on X that Mr. Lemon’s show lacked originality. “His approach was basically just ‘CNN, but on social media,’ which doesn’t work, as evidenced by the fact that CNN is dying,” Mr. Musk wrote. “And, instead of it being the real Don Lemon, it was really just Jeff Zucker talking through Don, so lacked authenticity.”
Mr. Zucker, CNN’s former president, now leads a media-focused investment firm, called RedBird IMI, and oversees EverWonder Studio, a production company that provides services to Mr. Lemon’s show.
Mr. Lemon was one of several headline-grabbing figures, including the former Fox News host Tucker Carlson and the former Democratic presidential candidate Tulsi Gabbard, who have forged agreements this year to produce long-form video content on X, as part of an effort by the platform to bring on content creators to generate premium content that brands would want to advertise against.
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X had agreed to throw its financial support behind the creation of Mr. Lemon’s new venture, called “The Don Lemon Show.” But the company said in a statement it would no longer pay Mr. Lemon to create content for the site.
“The Don Lemon Show is welcome to publish its content on X, without censorship, as we believe in providing a platform for creators to scale their work and connect with new communities,” the company said in a statement posted on X. “However, like any enterprise, we reserve the right to make decisions about our business partnerships, and after careful consideration, X decided not to enter into a commercial partnership with the show.”
In a statement, a spokeswoman for Mr. Lemon said that he would continue to seek payment from X. “Don has a deal with X and expects to be paid for it,” she said. “If we have to go to court, we will."