“The replies get 100 times less attention than a primary tweet. So this was certainly not any attempt to generate advertising revenue. In fact, generally advertisers would not want to advertise with content that is contentious,” said Musk.
Given the size of Musk’s account and his public prominence, his reply, which still remains on the site, was viewed by over a million people, Brody’s attorney estimated.
“You do understand that the amount of people who saw this, who have viewed this tweet, is equivalent to all 30 major baseball stadiums filled to capacity?” asked Bankston.
But Musk claimed that Twitter had five to eight trillion views a year, and so a million views wasn’t significant on the platform.
“No big deal?” said Bankston.
“Hit or miss, yeah,” responded Musk.
“Not a big deal that this went out to so many people?”
“Correct. And more of a — this is kind of the thing where advertisers, when it’s contentious, will not advertise, which means we do not get revenue from it,” Musk responded.