My response was to @Ghost of Cow, and I think he gets it by now through his interactions with hardliners.
I think they do have to make a stand on pro-life women. Essentially, declare they are men telling women that they're anti-women by means of their pro-life stance. It's almost designed to push the persuadable out of whatever camp says that women hate themselves and are the only people that should be listened to.
I would think the practically evenly-split polling, and certainly the pluralities opposing abortion without restriction past ~15/20 weeks, would speak to something beyond a gendered campaign.
He clearly wants to ignite pro-life legislative pushes in each state, but I've got a swamp to sell you if you think states like California, New York, Illinois, and Massachusetts are going to be receptive to Mike Pence's legislative agenda.