Yep. I fully expect to see kids play this as the years go by. I'll probably try it out just because its warcraft themed, but I never play mobile games so dunno how long i'll play.
Im still of the opinion that gaming is best suited on pc with mouse+keyboard, but the younger generation thinks otherwise. Young people flock to mobile/tablet games in the droves.
So yeah, Blizzard probably never thought about the kind of gamer I am when making this game. And thats just fine.