You are oversimplifying the issue.
The question is not maximizing profits. The question is the tradeoff. Blizzard is sacrificing reputation and their fanbase in exchange for short term profits. This could very easily come at the cost of long term profits. The prioritization of short term profits is a problematic aberration that has emerged recently as the norm. This is a response to the financialization of all of our industries, where we turn companies into complex financial instruments rather than firms that produce profit.

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