That’s a good post. I also noticed that there were few gradations from cheap to expensive That is a real problem. The best MTX mobile games will start you off at $.49 or $.99 and give you a dozen or so different escalations in price all the way to the top end not to mention a ton of “useful right now” things for cheap. I also totally agree that the wrong stuff is in the store. That is on Blizzard US since they made several posts about how they were trying to get the MTX right. Blizzard always considered itself an elite game maker so could charge more but I believe those days are long over. Since the failure of Titan Blizzard has not been the same company in any way like they were before if you think about the last few years.
Looking forward, I imagine they will make adjustments sooner rather than later. They can run daily and weekly or weekend sales like nearly everyone else does. They can expand the store with more stuff at more price points and they can limit their store exposure to a splash screen at the start and an icon in the corner of the interface. They can also release new zones and the like along with pay-for classes and skins. They’re not dumb and they will eventually figure it out only because there are so many other revenue models they can borrow from. After all, that’s what they do.
That won’t convince anyone that thinks the game should either be 100% free or $39.99. The latter will never work for mobile and the former won’t make them any money.