Didn't even need 0 MTX. Asking money for cosmetics and perhaps some QoL features like Path of Exile does (larger stash, for example) and/or the premium Battle Pass would have been fine for the vast majority of people, I'd wager. Everyone who hasn't already decided they hate Blizzard knows mobile games have their own... peculiar monetization. The issue is that even by mobile gaming standards D:I goes balls deep into the player's pockets if they want to optimize their character, something Diablo as a franchise is based on since Diablo 2. People aren't surprised that it has microtransactions, they're surprised at how insanely, nakedly greedy those are.
As well, making almost everything purely character-bound is just next level scummy.

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