PR doesn't lead those blog posts, and different games/platforms. Mobile monetization and monetization on PC/console games are usually dramatically different outside fringe cases like Genshin Impact.
Sure there's still a chance they'll sell some bullshit power, but I'm fairly skeptical they will given the changes to OW2 monetization (no lockboxes, even) and the backlash from the core-Diablo crowd on D:I monetization. Yeah, it's making money hand over fist for them but it's making that from mostly mobile gamers, not core PC/console games playing and spending big on mobile.