
Originally Posted by
exochaft
Stances on the YouTubers aside, their affect on Blizz is only as much as they allow... which is almost nothing in most cases. I'm not a big-time streamer or YouTube content creator, but I was an alpha/beta tester for Shadowlands, and with my own testing I came to pretty much the exact same conclusions that a lot of streamers did at the time in terms of the state of Shadowlands. Guarantee I'm not the only one in this camp, quite a few of the issues with the game were bloody obvious if you're even a semi-serious tester. Even with the delay, it was obvious that the game was still not ready. What happened? Game launched in its terrible state anyways. Part of this is likely due to the bean counters at Blizz saying they couldn't put off release any longer, the other part is that Blizz ignored a lot of feedback intentionally or unintentionally (evidenced by the blue posts that came out later that gaslit the situation something fierce). Either way, this sort of thing has been happening more and more, which is also why 9.1.5 ended up being the "let's try to shove everything into the game that players have been asking for" patch. I don't believe it was completely genuine, as it was likely a last-ditch effort to try to make themselves look better while trying to staunch the player losses.
If we're talking about YouTubers in general, this is something each individual has to make a decision on for themselves. There are some YouTubers that are legit and genuine, there are some that are in it for the grift. What should be said is that the YouTube algorithm is a fickle mistress, and if you want your content to be seen (because who doesn't if you're making content on YouTube?), sometimes you have to make thumbnails or titles a certain way so they get promoted or seen. It's like making a resume or filling out a job application: there's things that are looked for in terms of subject matter and phrases that will increase your chances of getting hired or at least further in the process, and while many people would never talk that way about themselves or use that specific verbiage in normal conversation or writing, you're constrained by what the system is and not playing by the rules of the game is just shooting yourself in the foot. Sometimes the rules suck, but often there isn't a viable alternative beyond following the rules.
As a slight aside, streamers with respect to WoW are nowhere near the level of shilling that you get for major corporations like Disney or Amazon. Some are directly funded and produced by the corporations, others just are addicted to the tainted Kool-Aid and will be the mouthpiece of the corporation until the end of time. When someone's takes swing back and forth between being for or against a corporation's products or stances on things, there's a higher chance that their views are genuine compared to someone who always supports the corporation no matter what. At this point, a better generalization is you should be more worried about YouTubers and content creators who will never go against the corporation they support than anyone who occasionally or mostly goes against them. Again, this is generalization, not a hard-fast rule.
Even most of the content creators mentioned in this thread genuinely want Blizz to make good games and products because they, like many, want Blizz to succeed the right way. Furthermore, you can get way more content and spin-off content when the products put out are good versus bad, and that's not even including the perks/bonuses you'd get from Blizz for supporting their products. Think about it: if you're take on a game is that it's terrible, and you potentially are convincing people the game is bad to where they won't play it, that's shooting yourself in the foot (especially if that game is the only content you cover). Many YouTubers critical of content (even beyond WoW) are keenly aware of this, but they would rather stick to their honest opinions than make a quick buck. Other YouTubers have little or no morality and would lie to their audiences to keep interest in their flagship channel draw in order to keep the money coming it. Again, being a positive shill is a much easier and reliable way to keep YouTube revenue coming in, even if it means not being honest and a mouthpiece of whatever company you shill for.