Talent trees are fun, but there's going to come a point where it's back to just copying whatever the meta build is because of the way the game's rewards structure works. I want rival for the PvP sets and the build I enjoy most isn't deemed the best? I'm not getting into groups, even with high experience. Same with M+ and same with raids.
So that "content" is pretty meh to me outside alts I don't do group content with. Any sense of creativity or fun does not work with this playerbase's attitude towards things.
Dragon Flying is fun though, but when XIV offers housing, better crafting, and now the island sanctuary?
It's hard to justify as somebody who just isn't interested in raids anymore, and M+ can only go so far. PvP needs a complete overhaul at this point.
I want world content, but ... it's just barely there compared to other games. They're trying to catch up, but mentalities towards the game make it hard for that to happen.