Just visually, I immediately thought they did the Legion professions, which was just a time sink, mind numbing, stupid grind. After a deeper look, I think there is more thought to it than Legion but I expect these Ion/Bobby Kotick minions to screw this up and make it something tedious and not fun.
They want people to come back but the hype train is off the rails and the passengers have walked away to other games or a better life.