This may strike you as odd but not all people are the same.
I personally never gave a damn how well others did.
I take a look at statistics to get a feel of where I am in the playerbase, so that i better understand my current skill level and likely fields for improvement.
But all of that is in the context of "how do i improve myself" and expand my knowledge, assuming i care about improving in that particular field.
But competing with others for the sake of competition, measuring up, doing FOTM rerolls or gathering something just because its rare?
Could not care less... i dont need validation to enjoy something, and i especially do not look for validation in games.
If i have something i do not care how many other people have it - i simply do not care that those other people even exist.
People who are competition-oriented could never understand how someone could simply not give a f*ck about their ranking, their epeen, the measuring contest or w/e.
Apples to oranges...