Well Death Knights visited the Shadowlands in WotLK and Legion, and we entered "A Dark Place" which is considered part of the Shadowlands in Legion. The Shadowlands were also discussed in WoW: Chronicles volume 1 in 2016, and was also mentioned in the TTRPGs.
So yeah, I would argue that we knew about the Shadowlands on a much higher level than we know of Avaloren, and the Shadowlands were set up to be a potential expansion for a much longer time.
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Yeah classic is part of the equation, as is bringing back well-liked characters like Wrathion and Alexstraza in the current retail expansion.

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