First of all, the comparison only holds if you fixate exclusively on patch 5.4. Timeless Isle was only relevant during the 14 month long SoO period, when it was the latest content and its rewards were relevant. Once WoD happened and the gear treadmill progressed, Timeless Isle was forgotten. Meanwhile, people are still running 9 year old GW2 maps such as the Silverwastes, because there isn't a gear treadmill that has invaldiated those rewards. Blizzard would have to move away from a gear treadmill model in order for a GW2-styled world where all zones are relevant to work.Originally Posted by blarp
The second issue is that WoW's quality of game design has regressed from the TI days. Blizzard used to be good at analyzing game design, figuring out what other games did right and what they didn't. GW2 has 10 years of event design that has been thoroughly broken down in blogs and on forums, but whoever designed the Dragonflight events didn't even bother to do basic research given how bad the soup and Primalist Future events are.
World quests aren't engaging gameplay like Timeless Isle' rare trains or GW2's event trains are.
It's unfair to judge TBC by modern standards. At the time, the WoW devs hadn't realized the possibility of telling a pseudo singleplayer RPG experience through an MMO. Phasing didn't exist yet. They only started to realize it during Wrath and Cata.

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