Everything surrounding Ysera in Dragonflight is emblematic of the problems with their decision making. Someone on the team wanted to bring her back, nobody wanted to say no to the idea, so a strained narrative was created to justify it with mythological analogies being invoked that had zero relevance to the story being told. The players naturally reacted with confusion because no sizeable audience neither expected nor wanted Ysera to come back, and the team comes to a crossroads: they've committed to a bad idea and thrown it out into the public, and now they either have to keep with it all the way or walk it back.
What follows is them attempting to do both, and so the whole ordeal ends up having no real purpose as the characters do nothing before leaving. Its presence is an active drag on the story as it only distracts the audience with questions that the team did not intend to be asked. These questions often end up being very surface level and very obvious questions that the team should have had answers for before the content was even available for public testing, but instead they appear to be figuring it out at about the same pace as the players.
The chief problem is that, in most cases, they seem to be approaching storytelling with a mindset of "I want to tell this story", they grab a handful of characters for it without a second thought, and try to make it work. They're not asking how a certain character would react to a particular scenario, why a character would be willing to do a certain action, etc. The writers view the world and characters as a set of disconnected tools to tell whatever story they come up with on the spot while the audience is still viewing them as actual places and people with their own personalities and agendas with stories that can be more naturally spun from those elements.
I'd like to think that this gets better with the Worldsoul Saga, but one of the glaring problems is just how often they are coming up with bad ideas and apparently not able to recognize them.
WoW's always had a problem with story content being shoved into books, probably at its worst around Cata and MoP, but Sylvanas and War of the Scaleborn feel more like them figuring out the story they actually want to tell at the end of the expansion and then publishing it. They're so disconnected from the game they might as well be considered take twos.

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