The problem is that Ret/BM just aren't really fun or rewarding. Random procs/buff tracking is where skill expression lies, otherwise you might as well just use the one button rotation. Asking for a "First you press your generator, then you press your spender" is just not really fun gameplay.
The playerbase has this obsession with rotations to the point where if you don't do the rotation exactly like the APL, you are playing the class wrong, which leads to people overcomplicating specs for no reason whatsoever. Frost DK technically has 6 different macros for Pillar of Frost, depending on what the ability after Pillar of Frost would be, however, ignoring it is a 0.3% DPS loss, which is such a whatever thing.
There are very few specs that are "complicated" or "unintuitive" at this point. The problem is people mindlessly copying talent builds without knowing what all their talents actually do.
It's like people complaining about command inputs in Fighting Games, they are a core concept of the game, and skill expression, the lowest barrier of entry: can you press your buttons right?
They added Modern controls, which does it for you, but it comes with a damage deficit. Exactly what WoW has. If you just wanna mindlessly press a button, there's the one button rotation.

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" is just not really fun gameplay.
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