They tried to make it more attractive as the expansion went on my giving it more cosmetic rewards, but it didn't change the fact that they just weren't that interesting. They didn't have the diversity or the progression that delves have now. Warfronts were obviously a much bigger drain on development resources which is why they were abandoned after Darkshore, while island expeditions got some small updates just to give people some reason to do them. I don't think it was ever enough really.
BFA was a bit all over the place, and it was criminal that we never got Ny'alotha as a proper zone - just what were basically invasions in old zones. I would agree that TWW has felt very similar in terms of the story, but at least Xal'atath has been maintained as this constant focus to tie everything together in some way.

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