I think we'll begin to see the heavy Midnight promo for players with subs come next week with the prepatch event launching. The launch cinematic should come along with that.
You can't do much marketing if the biggest feature of the expansion after housing is making the core gameplay of the game worse.

Every day, I'm more grateful I only play with the base UI, cause seeing addon fans cry is legit so funny to me LMAOOO
Like, here I am genuinely having more fun with the updates, meanwhile y'all are here like "This isn't nearly as cool as that 1 UI I had for years! I can't play the game anymore without it!", and it's low-key hilarious. Y'all have been so desensitized by the addon stuff, that as soon as they leave, you legit can't play the game how it's meant to be played. Well, now is the time y'all learned! Trust me, it's not as hard as y'all claim. Good luck.
I don’t want to shit on it because there are some beautiful UIs out there if you’re creative (and not the WeakAuras kind). But also, I always found many addons laggy, full of errors, and a burden to fix every time there’s a new patch.
It was counterproductive to performance boost for me. I have low sympathy for the M+ addon users when I hear the same old mockery that having less addons means you perform low - as a M+ high keystone healer, it’s bs.
Last edited by Polybius; 2026-01-24 at 03:57 PM.
As far as I can tell they've been moving a lot of the marketing towards Sports Events so its extremely non visible to anyone except for the most clued in, Faries has a sports background so I'm not surprised they're utilizing that to market World of Warcraft and Midnight. Both in the NHL and NFL so far and I wouldn't be surprised if there is a Super Bowl ad (although, I am opposed to that type of spend cause its just ridiculous. But lmao if it does happen...)
I've been seeing the usual ads through Social Media and sponsored links so, the marketing is alive in that sense. Again, we see the usual I assume. I don't know TLT changes their perspective it feels like if this is the bog standard marketing from TWW then I don't really see why the"climax expansion" would change their calculations because they would then be looking towards 14.0 and the next Saga anyways.
Last edited by Foreign Exchange Ztudent; 2026-01-24 at 04:41 PM.
I no longer reply to quotations beyond if you're asking a genuine question or have a non-confrontational stance.
And he chose one of the powers, you pretty much should not meddle with. A more successful Umbric is good old Astalor and then there is of course Umbrics major character flaw, he is simply not untrustworthy, since his word is worthless. Which can be of course good for storytelling, if used properly.
There's the one comment from umbric about dar'khan thats interesting: "Who would choose Death when they could possess even one crumb of the infinite"
Other than that its worldbuilding stuff for major expansion characters. Nothing wrong with that though. Lots of those pre expansion stories did just that.

Base UI user here too, never used addons, and I'm the reverse. I hate the feel. The personal resource display got bloated, they removed the ability to see some cooldowns on it and the cooldown manager itself is clunky, and don't get me started on trying to edit this UI itself.
In just a few days my interest has cratered. I'll give it some more time to see if I can wrestle things into a way I at least can stand but as it is right now, I may well unsub for a while.
im the complete reverse, i genuinely enjoy the game right now and i have no issue using the base UI. I do what most of the playerbase does, get the highest loot from vaults, push to 3K, clear normal and HC, collect things i actually want, etc. None of this requires abissimal ammount of information provided by WAs or other addons.

The main thing that sets him apart from the Astalor type is that he very much believes that there isn't a trade-off involved and there is a golden solution. The story flat out says and even (intentionally?) makes the point even clearer when, as he's considering Dar'khan after Dar'khan had already helped kill off most of Quel'thalas he still thinks he could've fixed it.
The trouble with Blizzard not making Rommath a strawman is that even when the villain is a strawman, ala Sylvanas in BFA, they often manage to make the heroes look terrible and unsympathetic (Sadfang, Baine, Aethas etc.). But when the antagonist is actually given a shot it just makes it more glaring. In the story itself, there's no skimping that even just looking through the initial tear opened up has Umbric crowded by whispers to kill his friends and that he knows better, something which his reasoning later calls back to. Throughout Midnight, Rommath's concerns are all merited - Alleria and the void elves do destroy the Sunwell, Umbric does open a hole in the world through which monsters invade after beating up Rommath's guards. At the end of the opening, Xal'atath succeeds and the means of her success only happen because of Alleria being possessed in the way she is.
The story not having everyone hug it out earlier and instead having them respond mostly sensibly based on their personality and goals makes the ending, where they contractually must hug each other and accept that everything, even the cosmic force of consumption and entropy is fine in moderation even more absurd. It's similar to how the decision to have Kul Tiras react sensibly to their ruler's daughter killing him on behalf of peace with orcs who later invade them anyway makes them (and Jaina) inexplicably becoming peaceniks apropo of nothing dumber, since the actual sensible story development isn't hypothetical. The writers clearly thought about it then deliberately chose to back off.
Last edited by Super Dickmann; 2026-01-25 at 02:29 PM.
Dickmann's Law: As a discussion on the Lore forums becomes longer, the probability of the topic derailing to become about Sylvanas approaches 1.
Tinkers will be the next Class confirmed.
Originally Posted by A Young Super Dickmann
Uther was literally the last good one, and after Shadowlands they changed the style so it's no longer recognisable.
Burdens of Shaohao -> Warbringers were works of art.
Put in the love and resources, and it'll be successful. Cut the marketing budget, and people won't get as excited.
The Threads of Destiny was pretty good I thought. Obviously overshadowed by how the Nerubian plotline didnt really end up going anywhere after the first patch. But good nonetheless. Not the least because it gave us the only time Xal'atath looks like the evil eldritch entity puppeteering a corpse she so rarely is in-game.
The world revamp dream will never die!

To be fair, we don't know if this is true as Kul Tiras (and Kul Tirans that don't rhyme with Baina or Baelia) has never appeared again after Nazjatar. Considering they whipped the Zandalari they make the most sense to still hate each other, they just don't get any screentime to confirm it.
I should rephrase that because it was needlessly harsh, but the style of those shorts did drastically change and if you preferred the old one, then you're out of luck.
I remember how incredibly excited the community used to get about them. Gul'dan, Azshara, Jaina, etc. All truly epic content. (Obviously, the Sylvanas one was divisive.)
Then it all sort of stopped. I never saw anyone get all giddy about the videos since Shadowlands.
Honestly, Ansurek was great and it portrayed Xal'atath in the right way and honestly if they hadn't messed it up with the confrontation at the Beledar I genuinely think Xal'atath would still be compelling and interesting because at least the mystery box is "fine" if it is dangerous and unimpeded with no way of stopping it. Cause it keeps the suspense and the "What the fuck is going on" vibe.
Yes, I know pet peeve around the Beledar confrontation defanging Xal'ataths character. But, I just really think they could've done something else or written that better.
If you put out great Warcraft Media, people will watch it as seen with the Alleria Short. But, a lot recently has felt like we've lacked a good Direction or guiding light forward that can project the World of Azeroth in a way that is both engaging but also immersive to follow.
(I have noticed that they're currently looking for a Brand Marketing Associate Director for the Warcraft Team and a Senior Director Head of Brand Marketing for the Warcraft IP, so who knows.)
Last edited by Foreign Exchange Ztudent; 2026-01-25 at 09:27 PM.
I no longer reply to quotations beyond if you're asking a genuine question or have a non-confrontational stance.