Originally Posted by
Worldshaper
Really?
Imagine a 30-45 year old dude with a family and stressful job.
15-20 years ago, he and his mates used to play WoW all the time in college, or after school. They ran a raiding guild and defeated C'Thun, Illidan, and Arthas together. But somewhere down the line, things fell apart. A few lost interest during Cataclysm or Mists of Pandaria. One or two kept going through Warlords of Draenor or Legion, but by the time Shadowlands came around most had quit. These days, WoW is just a nostalgic memory to them. They look up videos on YouTube every now and then, listening to the music and getting all teary eyed.
What scenario do you think is the most likely to pique their interests, causing them to look up more information online and possibly even return to the game?
A) Our dude is on lunch break at work and hears somebody mention that there's a new WoW expansion coming: "Return of the Lich King". Or he's just aimlessly browsing YouTube on the toilet and sees an ad with the Lich King's glowing eyes, and a logo with this name.
B) Our dude is on lunch break at work and hears somebody mention that there's a new WoW expansion coming: "Stormbreak". Or he's just aimlessly browsing YouTube on the toilet and sees an ad with some random Iridikron dude he's never heard of, and a logo with this name.