Iridrikon was not created to be a popular or beloved villain. Iridrikon was created as a mere means to an end, a catalyst to bring back Azshara, Xal'atath, and the Void in general.
In a way, he is exactly like AU Gul'dan. AU Gul'dan wasn't created to be popular or beloved villain, he was created as a catalyst to bring Legion back to Azeroth. That he also became popular and beloved was a side bonus, but not the main objective of the writers.
Come the Legion expansion, and Gul'dan disappears after the prologue and gets killed in the first act of the expansion. He was just a tool, a plot device, and the writers discarded him once he fullfilled his purpose (bringing back the Legion).
Iridrikon's sole purpose is to facilitate the return of the Void storyline. He has dealings with the Void and is a puppet of the Old Gods, so he will be used to bring forth the Void expansion and then discarded (aka unceremoniously killed early on in a raid like AU Gul'dan).
If you like Azshara or Xal'atath, then you should be hyped for what Iridrikon does next, because the sole meaning behind his existence is to usher in the Void storyline. Just like the sole meaning behind AU Gul'dan's existence was to usher in the return of the Legion storyline.

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