What do you mean by content? Because if you mean it in the broader sense, I disagree, the guild leveling system had a tiny impact on guild survival compared to the sheer difficulty ramp of Heroic raiding (and even Normal raiding to some extent). For example, with the guild I was playing with, throughout all of WotLK, we'd been able to have two 10s or to raid at the larger size (I forget what, was it 25?), and been successful the whole way, with a lot of pretty mediocre players, but ones who turned up on time for raids, properly prepared, and who were cool people to play with - nice, funny, good-spirited, not sweatlords, etc.
Cataclysm utterly ruined that. The sheer difficulty jump, which was exacerbated by the fact that the gear you could get from dungeons was so shit meant that suddenly playing with mediocre players was pretty much ensuring a loss - you couldn't semi-carry people in the way you could in literally every WotLK raid. We could no longer have two functional 10s groups for example, because if you split the "good" players between both, then neither had enough to succeed reliably. Whereas if you put all the good players in one 10, that would succeed, but the other one might not even get past first boss or two on Heroic (and probably couldn't even finish Normal).
Then there were other factors in the content that caused big problems - the rep grind seemed more necessary than any previous expansion because of the way it was set up, and so many people, me included, felt like they "had" to do all 25 possible Dailies every day (which wasn't even all the dailies, there were more like 35+ of them IIRC), and that took like two hours every day, of complete boredom, which really damaged morale. And ironically, when that was over, after a couple of months, because all the reps were maxed, that was even worse, because there was LITERALLY nothing to do but raidlog, and you were raidlogging for raids that were profoundly unfun for the reasons discussed earlier and tonally fucked too (like some of those bosses are just awful and stupid lore and style wise - there are some really cool ones, but too many awful ones).
So to me the content was a big, big part of what broke guilds. Guild leveling definitely didn't help, but that wasn't a major issue for either of these guilds.
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This is just drivel, sorry, that's not a reasonable position, and it's just a cheap lie about what I thought.
I went into Cataclysm to be on-par, writing-wise, with say, WotLK, the expansion that preceded it. It wasn't. Instead it worse than the worst writing in WotLK. WoW has never been the "pinnacle of storytelling", but most of the time before and after Cataclysm, it was at least okay at the smaller-scale stuff, and sometimes the bigger stories too. Cataclysm was utterly terrible at both. Insultingly bad in a way WoW had only flirted with before, but was now doing basically full-time.

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