Because it would feel quite tedious to go to a random zone like Kun-lai for a single quest. It requires either setting up a ton of portals, or have players remember how to get to the zones, some of which are quite old. How many Alliance players knows off the top of their head the quickest way to Vol'dun? Or have the patience to fly all the way from Jade Forest to Dread Wastes to complete a single climbing quest for 200g and 50 rep?
You want a large chunk of stuff in a single zone so that going to said zone feels rewarding. Spending more time in a single zone also builds up some appreciation for the zones when you inevitably don't have to go back to the same ones constantly.
It's great to reuse old zones, and honestly the devs should do it way more often. But you don't want players to feel like they are being jerked around by having to spend half their playtime on just travelling between zones each day.

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