...To say WoW isn't able to attract new players is kinda false.
They should revert the world quest timer to every 3 days to daily. It was better that way until in DF they changed it.Easy fix: endgame content + quests for current level that also take place in the revamped world, instead of away from it like Cata.
People just want quests, dungeons and raids in Lordaeron, Barrens etc instead of a new island or dimension. Can easily be max level.