Jaina is not the driver of the plot in BfA or honestly even that relevant outside of the intro and ending of Kul'tiras.
Jaina has the importance of Koranos.
Sylvanas/Saurfang/Anduin are.
Also: Sylvanas was in the keyart because we quite literally knew that the next expansion would be about her. We knew the ending of the War Campaign before Shadowlands was revealed.
Gul'dan was in the key art for Legion because we knew at that point that the next expansion we would deal with the repercusion of Gul'dan being transported... somewhere.
The only one out of the left field, really, was Jaina.
We know nothing even remotely of the direction of the next expansion, so of course Blizzard isn't gonna spoil anything with the keyart.

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